Matrix

Matrix

Video Campaign for YouTube for Matrix hair products Biolage R.A.W and SoColor
Case Study Get a BOY Toy from AXE for Her

Case Study Get a BOY Toy from AXE for Her

My campaign involved pairing female AXE users with a “boy toy” to help them shop during the busy holiday season. I feel that my “Get a Boy Toy” campaign aligned perfectly with the tone of AXE’s current line of advertising, while also engaging users in a playful and attention grabbing manner that has never been done before.
Le Diable dans Mademoiselle Jones

Le Diable dans Mademoiselle Jones" Ad for Fictional Perfume

My campaign took its inspiration from pornographic film “Devil in Miss Jones.” Like many perfume ads my campaign featured depictions of powerful female sensuality. However, my campaign took this common theme even further by incorporating a dark intellectual narrative.
KatVonD

KatVonD

Video Ad for Social Media for Kat Von D "Tattoo Eyeliner Trooper"